Crayola Studios and Hallmark are teaming up on new projects inspired by the 1980s children’s franchise Rainbow Brite, including a TV series and movie.

The series log-line says: “Rainbow Brite, a friend, hero, role model and creative inspiration who brings all the colors of the rainbow to the universe, is transported to a dark and gloomy place with a mission to bring color, light and happiness to the world.”

The movie is being developed by producers behind Fast & Furious and Sonic The Hedgehog. Crayola will handle all licensing and merchandising for the re-imagined Rainbow Brite. No word yet on casting or when you might see it.

 

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